TY - BOOK AU - Bhattacharya, Nandini TI - Disparate remedies : : making medicines in modern India / T2 - Intoxicating histories SN - 9780228017523 PY - 2023/// CY - Montreal PB - McGill-Queen's University Press KW - Pharmaceutical industry KW - History KW - 19th century KW - India KW - 20th century KW - Generic drugs KW - Pharmacopoeias N1 - Includes bibliographical references and index; The Colonial Medicine Chest -- The Bazaar and the Indigenous Pharmaceuticals Industry -- For a Pharmacopeia for India -- The Promises and Forfeiture of Import Substitution -- Adulteration and the Medical Market -- Disparate Dispensing: Pharmacy in the Eclectic Market -- Drugs for the Nation N2 - At present India is a leading producer, distributor, and consumer of generic medicines globally. Disparate Remedies traces the genealogy of this development and examines the public cultures of medicine in the country between 1870 and 1960. The book begins by discussing the expansion of medical consumerism in late nineteenth-century India when British-owned firms extended their sales to distant provincial towns. As a result, laboratory-produced drugs competed with traditional street remedies through side-by-side production of 'Western' and 'Indian' drugs by pharmaceutical companies. The emergent middle classes, the creation of a public sphere, and nationalist politics transformed the medical culture of modern India and generated conflict between Western and Indigenous medical systems and their practitioners. Nandini Bhattacharya demonstrates that these disparate therapies were sustained through the tropes of purity or adulteration, potency or lack of it, and epistemic heritage, even when their material configuration often differed little. Uniquely engaging with the cultures of both consumption and production in the country, Disparate Remedies follows the evolution of medicine in colonial India as it confronted Indian modernity and changing public attitudes surrounding health and drugs.-- ER -